Focusing more on what works and how to make it even better. This is the core of your business. Let the rest go to outsource or maybe just forget about it.
With Multichannel sales (brick and mortar Web Site, Amazon, Events, etc), pick the one order process that you do best and funnel everything else into that. Keep all orders and corresponding data in that system/database. Move data from all channels into that database. This will allow you to improve your order process and continue to grow all your sales channels.
The more engage your customers, the better. If possible, let them enter their own order. They will understand it better and appreciate it. Less work for you and the order and associated data will be more accurate.
Monitor reports within your central database. If needed, extract that data to a better reporting system or perhaps a spreadsheet. We can’t know where we are going if we don’t know where we are.
Connect the dots